Marcel Serrano is a Brazilian graphic artist who graduated in Visual Communication and post-graduated in Strategic Design. He’s keeping his artistic language in the development and experimenting with different artistic fields: Marcel also works in the fashion industry, and he shows us that designing a product is also art. In 2017 he moved to Barcelona and started his art & design studio.
It’s not easy to find sustainable T-Shirts at reasonable prices. Due to this, the artist is working on a collective financing project that aims at producing sustainable clothes and affordable.
Marcel has recently painted some typography on walls that take part in a complete alphabet, that it can be found on his Instagram during the last edition of #36daysoftype.
Those letters can be soon found on Fine Art prints, and part of the profits will be destined to WWF – Amazonia.
When did you decide to start experimenting with urban art?
In the years of the Soccer World Cup, it’s common to find Brasil’s streets fully decorated. Each World Cup has its own pet, and in 1994 was a dog. I was 12 years, so I could easily draw this animal. My street was being decored, so I asked for permission to paint the dog on the asphalt. This was a big drawing, that I never did before, so I had to insist a bit but I finally got the permission. The World’s Cup pet was shaped towards 12-year-old hands, and it was one of the best days of my life. And, if I was not happy enough, Brasil won this cup!
How did you get to know our platform?
In 2017 I moved to Barcelona, and my friend and artist Pedro Porto, who has lived here for many years, recommended the platform to me.
Your works show great technical and artistic mastery. Do you have previous artistic studies? How would you describe your artistic process when you are going to paint a wall?
I studied Industrial Design at the School of Fine Arts of the Federal University of Rio de Janeiro, there I obtained a good art education, and the fundamentals to continue developing.
My artistic process changes depending on the nature of the project. If it is a professional project, I follow a ‘’step by step’’ process that consists of capturing the essence of what my client is looking for, turning it into an image, and executing the mural. In personal projects I allow myself to be more experimental, do tests, improvise, work more freely, and thus arrive at new languages.
We have observed the good impact that your artworks have had on the Wallspot walls, what is the message you want to transmit to the audience?
We are living in very difficult times, and at this time we are impacted daily by a large number of negative messages. Art is also a communication tool, and I like to use this tool to generate positive reflections and awaken pleasant feelings and sensations. I love awakening contemplation in people, I think that heals the soul.
What do you think it affects the society the fact of bringing art on the streets of a city?
Urban art is the democratization of art. We are used to seeing finished works, but urban art allows the public to be a spectator of the process of the work, and to meet the artist in person. This creates a creative and fertile environment, stimulates the emergence of new artists, new graphic languages, and this is reverted to more art for the city.
Have you seen any Wallspot artists that you would like to recommend?
Núria Farré, Inventura Studio, Pincel Tattoo, Daniela Carvalho, Pedro Porto and Philaico do some jobs that I really like.